Quick Answer: Analysis paralysis costs more in time than the value difference between two closely matched options. When two options are fundamentally equal in expected value, utilizing a random mechanism (like a coin flip) is statistically the optimal time-saving strategy.
The paradox of choice states that presenting human beings with too many options causes anxiety rather than freedom. The core principle of swift decision making is restricting the field of view. By aggressively eliminating all but two viable choices, you can rely on binary conflict resolution algorithms.